This is a story about ten families who had no idea they were about to be joined together in a most unexpected way.
These families lived all across our country, from Washington to Florida and scattered across the states in between. These families had different jobs and roles in our community. Some were military, some were ministers, some were students. But as different as these families were, they shared two very important things in common.
1. Each family included a child on the autism spectrum.
2. Each family was desperate to find a way to provide a service dog to keep that child safe.
Our service dogs provide a physical and emotional anchor for children with autism. With their child tethered to a service dog, families feel they are newly freed to engage in activities as simple as shopping at the mall. On the streets, parents are relieved of the worry their child might run away. In many cases, the service dog accompanies the child to school, where its calming presence can minimize and often eliminate emotional outbursts, enabling the child to more fully participate. Transitioning among school day activities is eased and the service dog provides a focus through which the child can interact with other children. This helps increase the opportunity for the child to develop social and language skills.
~ Autism Service Dogs of America
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One spring day, each family heard through the grapevine that a service dog organization (run by a family who had a daughter on the spectrum) was going to be competing for a Pepsi Refresh Everything grant for $50,000. And if they were successful, they would be placing TEN service dogs for FREE!!
Animals for Autism (AFA) were suddenly heroes!
Even without all of their many press releases, word gets around in the autism community. These ten families did everything in their power and then some to get the votes needed for AFA to win the $50,000 grant. Because even if these families weren’t selected as recipients, it was a beautiful thing AFA was doing and they would literally be saving lives. These families were committed and were more than happy to power vote ten times per day, collect codes, and bug their friends and family members to vote, vote, vote.
And they did it!
AFA was awarded a grant for $50,000 so they could place ten free service dogs.
A month later, the ten recipients were announced and suddenly these ten families were connected.
For better or worse. Keep reading.
When the recipients were announced in July along with a picture of their matched puppies, each family was overwhelmingly honored and grateful for what this meant to their family. A lifeline had been thrown in the form of a tether to a Siberian Husky.
Each family grew to love that little face in the pictures. They couldn’t wait for more pictures or updates.
August came and brought with it the update that the Pepsi grant paperwork had been changed. They were now going to be covering the cost of a new facility and supplies. But the families weren’t worried because AFA explained that this would allow AFA to cover the training costs of the Pepsi Pups.
September brought pictures of the newly renovated facility. While the families were excited to see where the puppies would be trained and readied to be brought home, they couldn’t help being disappointed that there were no pictures of the puppies.
October came. The ten families were getting a little antsy to see how the pups were growing. Some were wondering about financial contributions made by generous donors to help them reach their goal of having a service dog (they began even before the Pepsi grant). E-mails were sent. Facebook messages were posted. Questions were asked.
And then October went. With no response from AFA.
Little knots began to form in the stomachs of these parents.
November came. These ten families who were so thrilled and hopeful began to become nervous and worried.
No information was available. None.
Some phone calls were made to the number listed as AFA’s number. It turned out to be a mobile phone. Oh someone answered, alright, and smoothed things over, painting somewhat elaborate pictures of computer viruses and internet access problems.
It almost sounded reasonable.
Until the families started digging. And what did they find?
They found ads on Ebay and puppy sites attempting to sell the very same puppies promised as service dogs. Ads like this one.
They found data in the only provided pictures of the Pepsi Pups that showed the pictures were taken in 2007.
They found that Siberian Huskies are a very unlikely choice for a service dog.
They found that it is statistically impossible to have a group of ten puppies and every single one of them is of just the right temperament to begin training. And even more impossible for every single one of those puppies to make it through training.
Families who had begun the program before the Pepsi grant was announced found that financial contributions had been made on their behalf and AFA never told them about it.
They found that despite repeated promises of acquiring nonprofit status, AFA never even applied for it.
They found that the Tax ID provided by AFA does not in fact belong to AFA.
They found that AFA has gone by different names.
They found that the owners have gone by several names.
They found that the e-mail contact has changed several times.
They found that there had never actually been any service dogs placed for actual clients.
They found that when questions were raised with Pepsi, Pepsi pointed to Global Giving.
They found that when questions were raised with Global Giving, they pointed back to Pepsi.
They found that, apparently, $50,000 is chump change to Pepsi and Pepsi/Global Giving doesn’t care at all as long as they don’t get their names muddied up in a mess. “Just work it out,” they say to these pesky special needs families.
So these pesky special needs families took their concerns to the Better Business Bureau and the Attorney General of Illinois.
December came and with it the Better Business Bureau’s deadline for AFA to address the concerns of the families.
Lo and Behold! A Christmas miracle occurred and internet was restored the day before the deadline.
AFA apologized but only on behalf of their villainous internet provider.
Then they posted “updated pics of the pups.” They never assigned identities to these dogs. The families who have been so incredibly desperate for information for six months are left wondering and guessing. It can’t even be determined if these are the same dogs from the 2007 pictures or if there are even 10 different dogs accounted for.
And the pictures? I swear you could hear Sarah McLachlan singing in the background. The dogs’ condition was questionable enough that the album was shared on a lady’s animal rescue page! The kennel definitely does not look like Pepsi’s $50,000 was spent there.
So where DID the money go?
And where are these highly trained service dogs that were so specifically trained at FIVE months that AFA could not possibly refund a family’s money when they grew too uncomfortable with the lack of information and general shadiness of the organization?
And why is it so difficult to provide a picture of the dogs training? Or a picture of the dogs in a group? How do we know they aren’t the same 3-4 dogs pictured on different colored blankets?
If it really truly is a matter of internet access, PICK UP THE PHONE! Send a postcard! They have the addresses for the families. The families could send a self-addressed, stamped envelope if it’s really all that difficult.
The families have never been contacted concerning training needs. NOT ONCE. The family who asked to be allowed to visit to see things in person got a major runarond because it just wouldn't be convenient. All this despite what their website claims. Oh right. I forgot. Their website disappeared from the internet as soon as concerns were raised.
This story is Not. Over. It can’t be.
Because there are ten families with children who are just a prayer and a blessing away from being one of those heartbreaking stories on the 6:00 news.
Because the autism community sticks together. You mess with one of us and you’re messing with all of us. And despite the circumstances of these families meeting, they are connected and bonded in a most unusual way and will continue to support one another for many years to come.
Because there are ten beautiful and amazing children with autism who have been told they are getting a dog.
Because despite what Pepsi and Global Giving suggest, we will not just go away and be quiet.
Because we will not stand for people who prey on the desperate fears of special needs families.
Please visit http://animalsforautism.com if you are interested in information about finding a reputable service dog organization. That's not a typo. One of the families involved has been inspired to aid families in their search for service dog information and very cleverly bought a familiar domain name to redirect (redirect = rescue) traffic.

There are so many evil people waiting to scam families in desperate situations.
ReplyDeleteBest of luck. This story is heartbreaking!
As one of the 10 families involved in this, I can honestly say this has been a heartbreaking journey for us.
ReplyDeleteI know one of the families who was matched with one of the ten puppies and helped spread the word for this. I am heartbroken for all the families who have been taken advantage of because of this. It's so enraging to know that the families had huge hopes and they were taken away by selfish greedy people.
ReplyDeleteWe are still here. We still hope even when its hopeless. Candice
ReplyDeleteMy husband works for Pepsi and we have a son with autism. I am curious to see what my husband will think about this. One thing I know for sure, he will speak with his boss/coworkers about this. To be continued...
ReplyDeleteWow. That's just awful!
ReplyDeleteDid you tweet this, by any chance?
ReplyDeleteI'm pissed. Beyond pissed. I will be praying for the families to get the dogs they so desperately need, and spreading the word wherever I can. Please keep us updated!
ReplyDeleteHE reveals the deep things of darkness and brings deep shadows into the light. Job 12:22
ReplyDeleteI am so sick to my stomach over this, Ashley. I keep thinking about Caleb. I have forwarded this info to some contacts I have in the journalism world to see if we can get the story out. Nothing like bad publicity (see Bank of America's $5 debit card fee or Verizon Wireless's $2 payment fee) to make a huge company take notice.
ReplyDeleteJDinTLH (well, I guess it is JDinATL now :) )
I am absolutely blown away, humbled, and amazed at the incredible support we've gotten from...well...everybody! I have said so many times that the autism community is one of the most supportive and loyal groups of people I've ever seen. It's a phenomenon, really. And it is being proven today, for sure! Thank you, thank you, thank you for taking the time to read the story. Thank you for sharing it with anyone who will stand still long enough to read it, thank you for the tweets, posts, and forwards. One of the moms in our group of ten families has come across two news stories in Colorado and Boston that involve service dog fraud. So this is definitely a story that needs national media attention.
ReplyDeleteOh this is unbelievable, doing everything I can to spread the word.
ReplyDeleteDid you know they disabled the link to facebook? I couldn't link it to share with friends as it has been reported as abuse/spam!
ReplyDeleteThanks for the heads up!! I wonder if they fixed it? All the links seem to be working for me. I tried sharing it again on facebook and it worked okay. Ooooh...that would just add fuel to the fire if the truth was reported as abuse.
ReplyDeleteOooookay. Now i see what you mean. Fires being fueled!! ARGH!
ReplyDeleteOkay. So here's the deal. I think if you copy and paste the link into facebook, it will still post. But apparently, someone didn't like the truth coming out and decided to try and slow us down. Well that just made everyone even more determined. Now reporters are getting involved. And AFA has removed its facebook page. So that link will not be working anymore. Please continue to share. This is ridiculous that people are trying to slow this down.
ReplyDeleteI have never heard of such horrible behavior! I don't have a child with autism, but I have many friends with children on the spectrum and a special needs child myself...
ReplyDeleteI will tweet, share, do whatever...this is crazy!
Wow. It makes me wonder how much legitimacy goes into those "grants" but more importantly, I'm so sorry to hear this story! Shared from a friend on Facebook. I hope Pepsi will stand up and do what's right!
ReplyDeleteThis is a horrible and sad story. To offer a different perspective, though, I'm not really sure what Pepsi's liability is in all of this. Organizations are not required to be nonprofits in order to compete for the Pepsi Refresh grants. While Pepsi/Global Giving does minimal due diligence with the application process,it really is the responsibility of the consumer (that includes these families and everyone involved in the project) to verify its credibility before jumping off the proverbial cliff. Here was the first clue that something was amiss: if it normally takes $10-13K to train a dog, how was this organization going to train 10 dogs for $50K? The numbers really didn't add up. Unfortunately, when something is "too good to be true", it usually is.
ReplyDeleteThis is absolutely awful. I'm going to share this story, and please keep us updated as to what else we can do to help.
ReplyDeleteI found this link - it's a copy of a press release they issued. Better take a screen shot before they find it and disable it. :/
ReplyDeletehttp://www.prlog.org/11400972-animals-for-autism-to-place-service-dog-free-of-charge.html
I hope Pepsi becomes more involved once they find out their money has gone "missing." Perhaps local news crews will care. I hope they can figure this out somehow and compensate the families in some way.
This is absolutely disgusting. I will never understand people who knowingly take advantage and mislead families with special needs. I hope the criminals get what's coming to them and the families involved see justice.
ReplyDelete~ Lisa
Awful. Just awful. My heart goes out to all of the families!!!
ReplyDeleteThis is completely outrageous. Those people should be ashamed and Pepsi needs to step up. I'm tweeting this.
ReplyDeleteI hope the Attorney General or the local District Attorney's office prosecutes the actual persons who are responsible for this. Maybe the math did not add up but it did not have to for those families. When you are given something - you are "given" that something - perhaps the assumption was that any excess costs would be borne by the organization or by some other method of funding.
ReplyDeleteIt's sad that Pepsi and Global Giving want accolades for their "ideas" but do not wish to take responsibility when those "ideas" actually require some responsibility with them.
The good in this is that you have warned all of us to be careful in pursuit of a service dog - and a caring person has established the new blog link to assist in the acquisition of a service dog for our children.
You are right. We do stand together. What a shame we have to do it this way.
The families were told this very detailed way of AFA doing business. AFA used voulunteers and donations of supplies, vet services, and even the animals themselves. They told families that's why they were able to offer dogs at such a reduced cost. So that's why the numbers weren't a red flag.
ReplyDeleteAs far as Pepsi's responsibility goes, they are not liable for anything except being a jerk. Unfortunately it's not illegal to have incredibly poor moral judgement. It's just frustrating that a program with so much potential for doing good (Refresh Everything grants) is basically nothing more to them than a tax-free marketing campaign. It's sad for the other programs who were honest and had great plans that missed out on this wonderful opportunity.
The way the program is set up is incredibly frustrating. Anyone who needs to make a buck and knows how to use a computer can make up a lie, dangle some hope in front of special needs families, use one of their deepest and darkest fears, convince THEM to do a lot of the work for you and boom. You've got $50,000 and absolutely no accountability to use it for what you said you would.
So no. Pepsi is not legally responsible for anything. Global Giving is not legally responsible for anything. I just hate that the world is run on the bare minimum of legal responsibility. Having shady morals and general buttheadedness is not against the law. Doesn't mean it's right.
This is just WRONG in so many ways!!
ReplyDeleteMy husband & I co-founded Paws 4 Autism to assist families in getting funding for their autism service dogs. While our current round of funding is already complete, we would be honored to setup a dedicated fund for these 10 families.
Paws 4 Autism is already an approved 501c3 charity. Ashley--please contact me ASAP :)
This breaks my heart. We just finished fundraising for our son's autism service dog through Autism Service Dogs of America. I'll be posting this so that people see what is going on. It's so sad that these families are dealing with this type of heartbreak :( I ditto Paws 4 Autism above, they are wonderful people and I hope that they can help these families :)
ReplyDeleteState Journal Register in Springfield ran a story about this today. I'll pass along a link if they post it online. This is so unfortunate and according to the story apparently everyone including Pepsi is not getting their phone calls returned.
ReplyDeleteHere is the whois info off the domain:
Domain Name.......... siberiansnowbabies.com
Creation Date........ 2011-02-15
Registration Date.... 2011-02-15
Expiry Date.......... 2012-02-15
Organisation Name.... George Kaydus
Organisation Address. 16748 Hurie Ave
Organisation Address.
Organisation Address. Tallula
Organisation Address. 62688
Organisation Address. IL
Organisation Address. UNITED STATES
Admin Name........... George Kaydus
Admin Address........ 16748 Hurie Ave
Admin Address........
Admin Address........ Tallula
Admin Address........ 62688
Admin Address........ IL
Admin Address........ UNITED STATES
Admin Email.......... siberiansnowbabies@yahoo.com
Admin Phone.......... +1.2176520780
Admin Fax............
Sorry my bad, it was on a local news station, not the paper...I'll see if I can get some video and put up on a youtube for you!
ReplyDeleteAs one of the 10 families, thank you so much for all of your support. I never thought I would ever be in this type of situation, especially regarding my son. It just baffles me that someone would dangle hope and peace in my face when all along it wasn't true. All I know is God does not like ugly and I pray that all will work out in the end.
ReplyDeleteLea Kaydus' Facebook Profile, send her a
ReplyDeletehttps://www.facebook.com/profile.php?id=100000992821111&sk=wall
As another one of the families involved in this, I would also like to say thank you for all the kind words and support.
ReplyDeleteTERRIBLE! FRIEND HAD POSTED THIS 4 HER FRIEND WHO IS ONE THE FAMILIES...I THINK THIS SOULD BE ON THE NEWS...CALL CHANNEL 10...THIS STORY NEEDS TO BE HEARD ALL OVER & MAYBE JUST MAYBE A PERSON IN CHARGE OF A COMPANY CAN HELP...NEVER KNOW...HUGE HUGS 4 ALL THE FAMILIES-LORELEI IN CALI.
ReplyDeleteIf this is true...and it seems to be so....Pepsi should be ashamed for allowing this to go on with grant money they are providing. I used to help write grants for a nonprofit and even grants awarding far less than $50K require evidence (reporting) on how the grant money is being utilized! Where is Pepsi on that one?! Glad this isn't going down without a fight, but it saddens me that these families (who already have enough stress with a child on the spectrum) now have to waste valuable time, money, and resources on a legal battle. Ugh. Disgusting!
ReplyDeleteAs one of the 10 families involved I can not put in the words how saddened we are about this. When several months went by without updates I started having doubts, that something so good could actually be true. It saddens me how an organization could use 10 families with autistic children to benefit only themselves and how Pepsi could just turn a cheek and not care. We do keep the hope that something good will come out of this. It's nice to see all the support from the other families and if anything has brought us closer to fight for the cause.
ReplyDeleteTo those affected and aware of the Animals For Autism/Siberian Snow Babies/Pepsi Refresh Challenge situation -
ReplyDeleteIt is unbelievable what these 10 families have had to endure and our hearts go out to all of them. Autism Service Dogs of America has offered support to some of these families, and will continue to do so as they decide what to do next. We hope this isolated situation does not have a negative effect on the autism service dog industry as a whole. Receiving an autism service dog is a wonderful experience of adding a supportive new member to your family. We hope these families will get the opportunity to welcome home a service dog for their child very, very soon.
Sincerely,
Autism Service Dogs of America
We too, are one of the 10 families in this. We had money invested before the Pepsi announcement of a "free" dog. We have gone from great joy to deep disappointment. My son struggles daily to overcome the challenges of autism and this has just made his journey even harder.
ReplyDeletePaws4Autism received $100 in the dedicated fund for these families today. It's not much but it is a start. Our plan is to divide the monies equally among the 10 families to be paid to the training center of your choice.
ReplyDeleteAll we ask is that in the event more money is raised than is needed for these 10 autism service dogs that the excess funds go to help other families fund their dogs through our grants program.
I just clicked on the facebook link one of my friends posted. It worked at least for now. As a mother of twin 5 year olds with Autism and wishing I could find a way to have service dogs for my twins, it breaks my heart that this has happened to these families. To be told you would be given this gift and the relief of knowing you would be getting one of these dogs only to find out it is a scam is one of the worst things I have heard in a long time. Most people don't know what we go through daily with our children especially the "wandering away" issue. How would any of these people with this company feel if they lost one of their kids? For us it is a daily worry when we sleep, when they are at school, when they manage to get out of our grip and run through a busy store. A lot of us don't go out alone with our kids because of it. I have major locks on window and doors and still sleep with one eye open. Like Elizabeth said "our children face major struggles and overcome challenges daily" things that could be eased with a service dog. How could anyone do this is beyond my comprehension let alone do this to a child, a child with special needs. Shame on you Pepsi and Global Giving and AFA. You should have charges brought against all of you. Even if you take the link off facebook, I promise you I will share this story with all the people I know, my older children will spread the news on ther facebook pages as well. The story will get out. You should make restitution to these families and you should find a legitimate program and dogs for these families. THis is just wrong.
ReplyDeleteThank you so much to Mike Brooks and WICS ABC 20 of Springfield, IL for being willing to share this story and bring it into the light! To see the news report, please visit here: http://www.wics.com/newsroom/top_stories/videos/wics_vid_5100.shtml
ReplyDeleteWhy is everyone blaming Pepsi? They're the ones apparently scammed out if $50,000 here. For all of you thinking legality they're the real victims in the eyes of any court. It stinks that people with such a heartfelt need got scammed by this AFA as well, but you should be trying to get with Pepsi to prosecute the scammers not demanding Pepsi to fork over another $50,000.
ReplyDelete@Jim...good point, IF you take the position that Pepsi is the "babe in the woods" here. They're not. They've been sponsoring the Refresh grants for quite some time now, and this is not the first time they have been alerted to some craziness regarding organizations in the running. See this article from over a year ago
ReplyDeletehttp://www.nytimes.com/2010/10/01/business/01pepsi.html
There have been some amazing organizations that have received grants from Pepsi Refresh project, and all in all, it is a great program. However, their response to some of the shadiness that occurs is less than admirable to say the least. Kind of makes you wonder about the depth of their altruism.
Jim, I must have missed where someone is demanding that Pepsi fork over another 50,000. All I'm seeing is people questioning why Pepsi would not check into the background of an organization that it provides $50,000 to. By association and providing the grant, Pepsi gave this organization credibility (whether it meant to or not) and you would think that Pepsi would want answers as well, it was their money that got taken under false pretenses. From what I'm reading, Pepsi isn't interested in where the money went.
ReplyDeleteAn email from someone involved with the Pepsi Refresh Grant, when this issue was brought to their attention:
ReplyDeleteThanks for your email - I asked around and this is what I found out about that specific story:
The original application approved in moderation was a one line budget requesting $50,000 to train autism service dogs. Because this was such a broad application and one that Global Giving (the company that runs the Pepsi Grant) could not approve for her project, they thought it would make more sense for her to use the grant funds for tangible items related to her project, including vests and collars, a physical training facility, grooming stations, and more. Her grant agreement that was signed and approved by Global Giving shows these 20+ line items. She moved her budget towards the tangible, per our request, to avoid issuing an individual a check for $25,000 to pay for less material costs, such as staff. All of these expenses for her project went both directly and indirectly towards the dog training costs.
From Global Giving and Pepsi's point of view, that grantee was in compliance with her grant agreement and her original application. The story that you sent was around the original project describes exactly what GlobalGiving and Pepsi approved in our due diligence process.
So apparently it is just fine with Pepsi if autism families were promised service dogs and they never materialized. I can't say I am surprised.
For other perspectives and/or more information, please visit:
ReplyDeleteMedia Coverage to Date:
http://www.wics.com/newsroom/top_stories/videos/wics_vid_5100.shtml?mid=56
http://www.wics.com/newsroom/top_stories/videos/wics_vid_5110.shtml
Blog Posts:
http://www.animalsforautism.com/2012/01/even-a-great-cause-may-be-warped/
http://www.animalsforautism.com/2012/01/autism-service-dog-search-gone-bad/
http://www.mommyrambles.com/2012/01/04/even-more-pepsi-mess-now-with-a-news-clip/
https://www.facebook.com/permalink.php?story_fbid=305930629448968&id=205176059524426 Autism’s Ruff
http://www.mommyrambles.com/2012/01/02/we-drink-coke-now-a-bella-follow-up/
http://www.jimcreighton.com/2012/01/pepsi_autism_service_animals_shattered_dreams/
http://www.jimcreighton.com/2012/01/pepsi-autism-service-animals-and-shattered-dreams-pt-2/
http://www.jimcreighton.com/2012/01/pepsi-autism-service-animals-and-shattered-dreams-pt-3/
http://www.jimcreighton.com/2012/01/autism-service-animals-for-all/
http://lizditz.typepad.com/i_speak_of_dreams/2012/01/another-fleecing-of-the-autism-community.html
http://blogs.babble.com/strollerderby/2012/01/05/hey-pepsi-why-arent-you-stepping-in-to-help-the-autism-families/
Where I live, people cannot just randomly set up service dog charities, there are only set organisations which are all a member of a governing body (http://www.assistancedogs.org.uk/).
ReplyDeleteIt can be a pain getting your dog to jump through their hoops in order to pass Public Access, and I used to lament that things weren't more relaxed like they are in the States, but after reading this I'm glad that there isn't any possibility of a heartbreaking scam occurring here.
xoxo